Articles
Business 101: Maximizing Traffic in Your Practice
The final installment to our three-part series on business strategies. This month, learn how to optimize patient flow.
By RICHARD S. KATTOUF, O.D., D.O.S.
business advisor - Is Your Advertising Paying Off?
If you pay for advertising but you don't know whether it's working, then it's time to start paying attention.
CLINICAL CHALLENGES - Glaucoma in a Juvenile?
A young child at risk for glaucoma presents a treatment challenge. See what this O.D. did.
By Eric Schmidt, O.D.
coding & billing - The Value of Our Services
Don't leave money on the table by underestimating your expertise.
By Carla J. Mack, O.D., F.A.A.O.
co-management - Treating Patients with Cataracts
Follow these three keys for creating a winning co-management plan.
contact lens management - New Technology, Better Care
A new family of GP materials offer superior wettability, comfort and more.
Find a Bright Future with Photochromics.
Boost sales and satisfaction with these steps.
fix this practice - Selling Savvy
Proof that a third party is beneficial in the sale of a practice.
How to Create an Effective Practice Newsletter
Combine marketing and patient education with your own publication.
By Tim Milburn, O.D., Medina, Ohio
instrumental strategies - Picture This
This software provides an opportunity to take a different approach to educating patients.
Lab Equipment in the 21st Century
New surface generators and in-office edgers will improve the quality and accuracy of ophthalmic lenses.
By JAMES J. KIRCHNER, O.D., F.A.A.O., Lincoln, Neb.
lessons learned - When Lincoln Was Your Age . . .
When communicating with juvenile patients, expect the unexpected.
o.d. to o.d. - Is There Room in Private Practice for New Graduates?
Private practices will need to get creative if they hope to accommodate the wave of "soon-to-be graduates."
point/counterpoint - Scanning Laser Ophthalmoscopy vs. Visual Perimetry
Diagnostic laser imaging is here to stay -- no question about it.
By Ian Ben Gaddie, OD, and
practice pulse
AOA Scope of Practice Survey results; OWA awards; National Optometry Hall of Fame seeks nominees; and more.
reflections - That's Entertainment
Check your own local listings for "Game Man."
By ANDREW S. GURWOOD, O.D., F.A.A.O.
staffing solutions - Improving Office Productivity
Why it's crazy to lead the band -- and play all the instruments.
By Bob Levoy, O.D
strategic skill builders - A New Generation of Contact Lens Care
How several factors play a part in choosing the best lens care regimen for silicone hydrogel contact lenses.
By JENNIFER L. SMYTHE, O.D., M.S., F.A.A.O., PORTLAND, ORE.
SYSTEMIC CONDITIONS - Deciphering the Thyroid Riddle
A basic primer on the etiology and treatment of various thyroid diseases.
By DEEPAK GUPTA, O.D., F.A.A.O., Stamford, Conn.
view from the top - Sell Yourself First
Patients come to your practice because they believe in you. Use that fact to your advantage when prescribing.
viewpoint - ...I'm Sorry, What Was the Question?
Patient questionnaires provide valuable opportunities, but only when done right.
what's new - For Your Patients And Practice
Follow these three keys for creating a winning co-management plan.
ADVICE
No Money Down? No Problem; Know Your Licensing Requirements
Combine Efficacy and Safety
Eye doctors have a new option for treating inflammatory eye conditions. How will this combination drug benefit your practice?
Detecting Infection
Here are some tips to help you recognize the signs and symptoms of infectious irritation.
IF I HAD TO DO IT OVER
Hot Tips for Opening Cold
Offer Comprehensive Care
Treat the root causes of red eye and infiltrative keratitis while relieving discomfort.
Relieve Persistent Conditions
Learn how combination drugs can help you break the cycle of chronic blepharitis and meibomian gland dysfunction.
SCHOOL SCOPE
UAB opens clinic; NEWENCO snags grant for diagnosis CD-ROM; Ophthalmic optics research at OSU.
Taking Cues From Your Patients
Want to really understand your patients and make sure they understand you? Answer these four questions to uncover their communication styles.
By Ann M. Hoscheit, O.D.
Total Recall
Build your practice -- and patient loyalty -- with a simple, cost-effective system.
By R. Scott Wooley, O.D.
WISE TO THE WORLD
Residency opportunities abound; Travel grants available for AOA meeting; Tips for fitting monovision contact lenses.