Articles
A Lab of One's Own
Today's equipment is smarter and works harder.
Achieving Success with Photochromic Lenses
Make the most of this modality to protect your bottom line and help patients of all ages.
Business Advisor
How big practices are different.
Coding
How to bill follow-up patients.
Comanaging Cataract Patients
New technologies and techniques allow O.D.s to take a more active role in comanagement.
Contact Lens Management
Sauflon Pharmaceuticals' One Step Peroxide Solution.
Fix This Practice
Don't focus on the competition.
Lessons
Relating literary gems.
New Product Technologies
Essilor's Crizal Alize with Clear Guard.
Optical Sales: The Forgotten Treasure
Ten tips for boosting profitability and impressing patients.
Practice Pulse
Alphagan's new formulation; Vistakon appoints director; optometric internet groups; and more.
Reflections
Relocating changed this O.D.'s life.
The Real Value of Sight
Loss of sight can be emotionally devastating.
View from the Top
Too many private-pay patients.
Viewpoint
Go ahead and take your shot.
Visual Acuity Vs. Contrast Sensitivity
Which test provides the most valuable information on a patient's visual state?
By BRUCE P. ROSENTHAL, O.D., F.A.A.O.
What Eyecare Patients Expect
Consumer focus groups reveal what optometrists need to hear.
Advice
Clock-watchers need not apply
I Learned to Think Outside the Box....en Espanol
Here's a creative idea to build your practice. Go where the patients are...and learn their language.
By Allan S. Tocker, O.D.
Wise to the World
Share your thoughts on the future of optometry, introducing on-line perimetry, and comparing contact lens parameters.
Write a Winning Business Plan
Don't be intimidated by the details. With forethought and organization, you can start a strong practice from start.
By Neil B. Gailmard, O.D., M.B.A., Munster, Ind.