Breaking the Code

Becoming an expert in just one code can simplify the coding process across the board

Business Advisor

Don’t get burned by branding

Contact Lens Management

Five top reasons for daily disposable wear

Create A Buzz For Your Practice

Break out of the winter doldrums and jumpstart your practice with a trunk show. Here’s how to create a memorable — and profitable — event.

Dry Eye

Five steps to starting over with dry eye therapy ... and why you should try it

Fix this practice

Warm greetings and advice for opening cold

Lessons

You can’t win them all

Low Vision Focus

Two Optelec portable devices

Novel Devices and Procedures in Glaucoma Management

How will evolving surgical interventions and advanced IOP monitoring devices improve the health and vision of your patients who have glaucoma?

O.D. to O.D.

Do we really need a “medical” model?

By Walter D. West, O.D., F.A.A.O., Chief

Practice pulse

You can create “star power” in your brand; New appointments at Advanced Vision Research, CIBA Vision and CooperVision

By Lou Mancinelli, contributing

Reflections

Through the patient’s eyes

Rising to The AMD Challenge

Use this thorough, systematic approach to preserve the vision of those patients who have age-related macular degeneration

Spectacle Lens Focus

Optimus High Definition Optics

Staffing

A better way to hire?

Tech Time

Your buyer’s checklist

The Essential Elements of Loyalty

The first installment of this three-part series describes how patient loyalty can help you thrive, even in difficult times

There's an “APP” For That

Here’s a blueprint for prescribing premium spectacle lenses based on your patient’s visual requirements and equally important, occupation and history

View from the top

Deliver accurate consistent information

Viewpoint

What’s new in your practice?

What's New

For Your Patients and Practice

Advice

Get Comfortable With GP Lenses

By EDWARD S. BENNETT, OD, MSED, FAAO

Aren't You a Little Young?

Some patients might feel a bit hesitant when they see a young or young-looking doctor. Here are some thoughts on how to head off the problem and suggestions to help you address questions if they arise.

By Jamie J. Casper, OD, PhD, FAAO, Wilmington, NC

From the AOSA

Low Vision, High Gratification

By Remi J. Miljavac, Vice

If I Had to Do It Over

Choose Attitude Over Aptitude

By Ted A. McElroy, OD, PC

Patient's Perspective

Removing the Worry from Cataract Surgery

By Claire Slater, as

Recognizing and Treating Computer Vision Syndrome

Specialty lenses can help treat subtle vision problems that affect many people who use computers every day

By Larry K. Wan, OD, San

Street Smarts

What’s in a Name?

By Dan Beck, OD

Tackling Tax Time

Dread tax time? A little preparation will go a long way toward easing your stress

By James R. Armstrong, CPA

Tech Connection

New or Used: That is the Question

By Neil Gailmard, OD, MBA, FAAO

The Changing Optometric Model

As an industry, we've been told we need to shift our focus. But maybe the focus shouldn't be medical; maybe the best solution to vision care is vision wear.

By Ian Ben Gaddie, OD, and

When Youthful Looks Raise Eyebrows

In social settings, it's considered bad manners to bluntly ask someone's age. But put on a white coat and folks won't hesitate to pop the question.

By Jennifer E. Davis, OD, Waynesboro, Va.

Wise to the World

By ERIN MURPHY, CONTRIBUTING