Articles
CONTACT LENS FOCUS
The PureVision2 HD For Astigmatism lens, from Bausch + Lomb.
Let’s Ask Siri a Dry Eye Question
Online searches can yield both confusing and complicated answers.
By Kelly Nichols, OD, MPH, PhD
E.H.R. FOCUS
ActivEHR.
FIX THIS PRACTICE
The big five of business.
GENERIC LATANOPROST: ONE YEAR AFTER APPROVAL
Experts in glaucoma management issue their 12-month report card.
IN THE CLINIC
The Good-Lite VIP System, from Good-Lite Co.
INSTRUMENTAL FOCUS
The Illuminated Near Card, from Gulden Ophthalmics.
IS A DISPENSING DEVICE WORTH YOUR DOLLARS?
If you want to foster patient satisfaction and your bottom line, the answer is yes.
LESSONS LEARNED
Understand the question?
MAXIMIZE FRAME SALES
Through the right lighting, color, displays, space and flooring, you can increase sales.
NUTRITION
Begin the nutrition conversation.
PRACTICE PULSE
ICD-10 Compliance Date to be Deferred; U.S. Military Offers New Frames; Campbell Alliance Contact Lens Survey; AMD Drug Adverse Event Linked Primarily with One Practice; FDA News; Research Notes; COA Backs Stand-Alone Vision Plans; EyeSite; Transitions La
REFLECTIONS
A lasting impression.
RESEARCH IN PRACTICE
Steroids and corneal ulcers.
STAFFING SOLUTIONS
Define your core values.
THERE’S THE RUB
The risk factors, symptoms, signs and treatment of contact lens-related mechanical events.
VIEW FROM THE TOP
Beware the “N=1.”
VIEWPOINT
Remembering Dr. Borish.
WHEN BEING SOCIAL IS GOOD BUSINESS
Optometrists share their top online marketing strategies, including how they use social media, for gaining and retaining patients.
From the Sponsor
Education is the Foundation of Optometry
Patient’s Perspective
Dry Red Whine
Pinpoint Your Practice Potential
Learn about the resources you can tap to attain your future goals.