A Glaring Weakness

Here’s how to increase your anti-glare add-on rate.

A Strategic Approach to Spectacle Lenses

Depending on your business model, spectacle lens sales represent either a great opportunity or a significant liability.

Business Strategies

Coding Strategies

Create a Vision Therapy Niche

Prepare for VT patients while growing your practice’s bottom line.

Dispensing AR Coating

Essential Posterior Segment Diagnostic Technology

Head of the Class

Keeping Out Allergy

Leading Off

Delaying Gratification Hurts Productivity, Study Shows; FDA Approves Star Trek Technology; Say What!? Studies.

Lessons Learned

Marketing

Sellucating your patients.

Maximizing Optical Displays

Measuring up

Merchandising

Spruce up your optical.

Nutrition

From the inside out.

O.D. Notebook

O.D. Scene

O.D. to O.D.

Repeat the refrain: Optical, optical, optical.

By Scot Morris, OD, FAAO

Profession PULSE

Provide Premium Progressive Lenses

The needed equipment, ideal candidates and marketing tips for these lenses.

Reading a P&L Statement

Staffing by the Numbers

The Itch Niche

The Sun Also Rises

Viewpoint

We all like a good story. Tell us yours.

What's New

What's the Value?

A Look Inside Four XFRACTIONSM Practices

From the AOSA

Seeing is Believing Virtual Conference 2013

By Jazze Junge

From The Sponsor

Continuing Your Optometric Education

Wavefront Optimized Refraxion

By linking autorefraction with wavefront aberrometry, Marco

Patient’s Perspective

A patient loses her vision plan but learns she’s valued by the practice.

Street Smarts

Is Your Ego an Issue?

By Dan Beck, OD

To Be or Not to Be a Practice Owner

In time, the wrong practice will lead to professional burnout.