BUSINESS: business strategies

Scrutinize Your Systems

BUSINESS: coding strategy

Managed Care Mayhem

BUSINESS: financial foundations

Understanding Depreciation

BUSINESS: merchandising

How to Analyze Tactics

BUSINESS: personal wealth

Peak Performance

BUSINESS: personnel pointers

Staff Salaries

BUSINESS: technology

Averting Audits: Part 1

CLINICAL: contact lenses

A Fond Farewell

CLINICAL: diversify your portfolio

Own Meet and Greets

CLINICAL: nutrition

Doctor, Heal Thyself: Part 2

CLINICAL: optical

Second-Pair Sales

CLINICAL: specialty care

Lowering IOP With Stents

CLINICAL: specialty contact lenses

Breaking Down Bitoric GPs

CLINICAL: the front

OSD Diagnostic Advances

Concierge Eye Care: Opportunity or Impossibility?

Before you answer, understand the risks and rewards of this consumer-centric model of eyecare practice

Create a Practice of Distinction

Six steps to standing out from the crowd

Leading Off

TIPS, TRENDS & NEWS YOU CAN USE

lessons learned

The Eyes Lead the Body

O.D. Notebook

O.D. Scene

THE ENTERTAINING SIDE OF OPTOMETRY

o.d. to o.d.

A Tale of Two Experiences

By Scot Morris, OD, FAAO

Rolling out the Red Carpet

Increase patient loyalty and referrals with these three steps

SCRIPTOPEDIA

The Sunglasses Sale

SOCIAL: practice profile

Advice for Young Me: Part 3

SOCIAL: school viewpoint

Are There Too Many Schools?

SOCIAL: the way i see it

Spinning and Grinning

Travel, Food & Wine

Molecular Gastronomy

viewpoint

Capitalize on the Retail Experience

what’s new

FOR YOUR PATIENTS AND PRACTICE

Buying Quality Time