BUSINESS: business strategies

No More Nova

BUSINESS: coding strategy

The Patient Perspective

BUSINESS: financial foundations

Calculating New Patient Growth

BUSINESS: merchandising

Worth a Thousand Words

BUSINESS: personal wealth health

Hidden Bank Fees

BUSINESS: personnel pointers

Measuring Patient Satisfaction

BUSINESS: social media

Increasing Online Reviews

CLINICAL: contact lenses

Your CL Policies

CLINICAL: diversify your portfolio

Diversify Your Consumer Base

CLINICAL: optical

Bringing Online In-Store

CLINICAL: pediatrics

A Child’s View

CLINICAL: the back

How to Detect Hypertensive Retinopathy

CLINICAL: the front

Eradicate Epidemic Keratoconjunctivitis

contact lens focus

Bring a Sparkle to the Eyes

Leading Off

lessons learned

A Tale of Two Chickens

O.D. Notebook

O.D. Scene

THE ENTERTAINING SIDE OF OPTOMETRY

o.d. to o.d.

Your Practice is Not About You

By Scot Morris, OD, FAAO

SCRIPTOPEDIA

The Consumer View: Part 1

SOCIAL: consumer corner

Create a Staff Playbook

SOCIAL: eye recipe

Eye Recipe

SOCIAL: pop quiz

POP QUIZ

SOCIAL: practice profile

Creating a One-Stop Shop

SOCIAL: the way i see it

Be the Example

The Eye Exam “Examined”

Viewing routine care through the patient’s eyes can help you streamline your process

viewpoint

The View From the Other Side

What Will Consumers Want?

Today’s technology may offer a glimpse of future desires

what’s new

FOR YOUR PATIENTS AND PRACTICE

Beyond the Meibomian Glands

Bacterial overpopulation can exacerbate MGD, but treatment with Avenova can help.

Can Avenova Reduce Surgical Infection?

Used on the lid margins before surgery, pure hypochlorous acid has the potential to reduce complications.

The Bacteria Factor

Understanding and treating excessive bacteria colonization in patients with lid margin disease.