Articles
BUSINESS: BEST OF “ODs ON FACEBOOK”
A BEAR OF A DIAGNOSIS AND A QUIZ
BUSINESS: BUSINESS STRATEGIES
SELLING AT RECORD PRICES
BUSINESS: BY THE NUMBERS
FOCUS ON CAPTURE RATES
BUSINESS: CODING STRATEGY
MAXIMIZE YOUR MEDICAL SERVICE
BUSINESS: MARKETING
CHANGE PATIENTS’ MINDS
BUSINESS: MERCHANDISING
PRESENT THE MEDICAL
BUSINESS: PERSONNEL POINTERS
HIRE PASSION, NOT PROMISES
BUSINESS: SCRIPTOPEDIA
PRESCRIBE “WIIFM”
BUSINESS: SOCIAL MEDIA
MEET THE CHALLENGE
CLINICAL: ANTERIOR
HASTEN HSV INTO HIBERNATION
CLINICAL: CONTACT LENSES
TARGET MODALITY GROWTH
CLINICAL: DIVERSIFY YOUR PORTFOLIO
CAPITALIZE ON MEDICAL CARE
CLINICAL: NUTRITION
CREATE A NUTRITION NICHE
CLINICAL: OPTICAL
AVOID BEING COMMODITIZED
CLINICAL: POSTERIOR
STABILIZE VISION
CLINICAL: SPORTS VISION
MARKET YOUR SPECIALTY
CONTACT LENS FOCUS
OFFER INNOVATION
DEALING WITH DEDUCTIBLES AND COPAYS
CREATE A FINANCIAL AND CREDIT POLICY FOR BETTER BUSINESS PRACTICES AND HAPPIER CONSUMERS
LEADING OFF
TIPS, TRENDS & NEWS
LEARN FROM MY MISTAKES
AVOID THESE FIVE FAUX PAS WHEN INTEGRATING MEDICAL SERVICES INTO THE PRACTICE
O.D. to O.D.
IT’S OUR JOB AND OUR OBLIGATION
SOCIAL: MEETING TIPS: AUSTIN VILLAGE EYECARE’S 10 STEPS
IMPLEMENT OFFICE HUDDLES
SOCIAL: O.D. SCENE
THE ENTERTAINING SIDE OF OPTOMETRY
SOCIAL: THE WAY I SEE IT
“NOTHIN’ LASTS FOREVER”
THE CEO CHECKLIST
EMBRACE MEDICAL
THERAPEUTIC UPDATE
HERE’S WHAT’S NEW AND WHAT’S COMING IN GLAUCOMA, DRY EYE DISEASE AND THE RETINA
VIEWPOINT
BUILD A BANK OF MEDICAL TIPS
WHAT’S NEW
WHAT’S NEW
Diagnosing Dry Eye
Simple and advanced tools help uncover the signs and symptoms of this common condition
Dry Eye Therapeutics
The treatment approach that supercharged my outcomes
Enhance the Medical Side of Your Practice With Dry Eye Care
Follow the "Four Ps" to success
The Medical Economics of Dry Eye
Create new revenue streams by doing more for your patients