O.D. Notebook: Trivia and the Latest Industry News

Make Multiple Pairs a Reality

Use the patient’s journey through your practice as an opportunity to meet all their vision needs

Explaining Refraction Results

Alleviate your discomfort by following these four steps

Negotiate Successfully With Frame Vendors

Follow these steps to establish a beneficial partnership

Develop a Social Media Marketing Strategy

Eight essential tips for social media success in 2019

Partnering With Private Equity

Four optometrists, who recently completed private equity transactions, offer their insights

Myopia So Far

What we know; what we think we know and what we don’t know

O.D. to O.D.

CREATE YOUR DREAM CUSTOMER

Viewpoint

GREAT EXPECTATIONS

LEADING OFF: Office-Based Procedures Group Announced

LEADING OFF: Inaugural Myopia Meeting Offers Management Tips

LEADING OFF: IDOC Meeting Educators Share Steps for Success

LEADING OFF: Also Notable

CLINICAL: Optical

Engage the Senses

CLINICAL: Dry Eye

Don’t Play Hot Potato

CLINICAL: Contact Lenses

Satisfy Demanding Patients

BUSINESS: Industry Profile

Facilitating Patient Care

BUSINESS: Coding Strategy

Evaluate the ‘Rule Book’

BUSINESS: Social Media

Social Media Toolkit

FOCUS

Help Protect Against Blue Light