Features
Attract/Find A More Qualified Pool of Job Candidates
Consider these proven tips to find the right hire
By Lindsey Getz, contributing writer
Maximize Your Profitability with Vision Plans
The area for opportunity lies in patient education
By JAMES E. WINNICK, O.D.
Match the Hyperopia Solution to the Patient
How to pair treatment options to the right patients
By KYLE KLUTE, OD
Technology: Tallying Up A Practice’s Equipment Needs
Use these action steps in deciding on purchase decisions
By KEVIN L. GEE, OD, FAAO
Myopia: Bringing it Front and Center
Actionable steps ODs can use to serve patients and grow this subspecialty
By CHERYL CHAPMAN, OD, FIAOMC, FAAO, DIPL ABO
Educate Your Patients On Retinal Disease Efficiently
Consider these three tips to promptly deliver the education patients need to play a role in their care
By Sherrol A. Reynolds, OD, FAAO, FNAP, FORS
Communicate the Value of the Contact Lens Exam
Differentiate and highlight the contact lens exam using these five areas
By Susan A. Resnick, OD, FAAO
Overcome Cost Reluctance
These three steps can beat the out-of-pocket cost barrier
By Cecelia Koetting, OD, FAAO
Create Appointment Compliance
We can resolve modifiable barriers to adherence by providing specific patient education.
By AUSTIN LIFFERTH, OD, FAAO
Beyond Reimbursement
How do you maximize care and profitability in a third-party payer world?
By TIMOTHY EARLEY, OD
Get Patient Buy-In to Premium Lenses
It comes down to solving problems and not judging patients
By Jessilin M. Quint, OD, MBA, MS, FAAO
Become the Cream of the Crop
A step-by-step guide to rising above all other job applicants
By KRISTIN O'BRIEN, OD
SPECIAL SECTION: CORPORATE OPTOMETRY TODAY: Corporate Initiatives Continue
Programs designed to attract and retain optometrists to expand in 2023
By Stephanie K. De Long
Departments
About This Month's OM
A behind-the-scenes look at our annual “Practice Opportunity” issue
By Jim Thomas, editorial director
LEADING OFF: How to Improve Your Practice for 2023
By TIMOTHY EARLEY, OD
LEADING OFF: Optometric World Remembers Dr. Art Epstein
By Robert Stoneback, associate editor
LEADING OFF: Recycling Adds Up for Optometrists, Patients
By Robert Stoneback, associate editor
LEADING OFF: CEO Challenge: My challenge for you this month: Improve office efficiency
By STEVE VARGO, OD, MBA
LEADING OFF: Also Notable
By OM staff