Features
Digging in to Inherited Retinal Disease
Learn why this is a newly accessible opportunity for practice
By AMANDA S. LEGGE, OD
Applying AMD Diagnostics
What is the value of the most recent technologies and how can we explain them to patients?
By Nitya Murthy, OD, FAAO
Identifying Geographic Atrophy Biomarkers
Are you aware of all the measurable indicators that can increase vision loss risk?
By Eilene Kinzer, OD, MEd VFL, FAAO
Vetting Low Vision Services Candidates
Use caution when implementing this often-effective action
By RICHARD J. SHULDINER, OD, FAAO
Building a Dedicated Dry Eye Practice
A look inside my journey thus far
By Cory J. Lappin, OD, MS, FAAO
Web Exclusives
Rethink Your Leadership Style: Part 1
This month, we’ll explore how we can adapt our leadership style to an evolving environment.
By Dori M. Carlson, OD, MAL, FAAO
Rethink Your Leadership Style: Part 3
What we can learn from Starbucks, Ritz-Carlton, Tom's Shoes, and Patagonia to empower, trust, and inspire our staff
By Dori M. Carlson, OD, MAL, FAAO
Rethink Your Leadership Style: Part 4
We manage things. We lead people.
By Dori M. Carlson, OD, MAL, FAAO
Rethink Your Leadership Style: Part 5
“Leadership is communicating people’s worth and potential so clearly that they are inspired to see it in themselves.”
By Dori M. Carlson, OD, MAL, FAAO
Departments
Viewpoint: A New Opportunity
By Jennifer Kirby, managing editor
OD to OD: AI’s Value in Practice Management
How this technology can support us in our day to day
By April Jasper, OD, FAAO
Staffing: Hiring the Right Associate Optometrist for Your Practice
Part 2 of a 3-part series on hiring a new associate
By Patricia Fulmer, OD
Inspire. Lead. Succeed.: He Did the Walk of Life
Lessons from monumental steps
By Dori M. Carlson, OD, MAL, FAAO
Artificial Intelligence: Facilitating Marketing Efforts
Save time using text-based narrow artificial intelligence
By DAVID L. KADING, OD, FAAO
Coding: Coding for AMD
Know the most relevant codes and related documentation
By Tonya M. Reynoldson, OD, MBA
Contact Lenses: Directing Wear in Diabetes
Consider these recommendations when fitting patients who have this metabolic disease
By Susan A. Resnick, OD, FAAO
Glaucoma: Applying Glaucoma Strategies to AMD Care
Functional testing can provide a more complete understanding of macular degeneration
By Mike Cymbor, OD, FAAO
CEO Challenge: Coach Your Associate OD to Higher Production
Focus the discussion on how to confidently prescribe care that improves both practice revenue and patient outcomes.
By Steve Vargo, OD
News
Recognizing Signs of Human Trafficking in the Optometric Practice
“ODs should have a plan for responding to suspected human trafficking and know their roles as healthcare providers in mandatory reporting,” the presenters said.
By Sarah Fackler, managing editor, Optometric Management
Key Cranial Nerve Palsy Impersonators in Pediatric Patients
Optometrists at AAO 2025 were reminded that pediatric cranial nerve palsies are rare and often mimicked by certain conditions.
By Jennifer Ford, content director
Healthcare Branding in the Digital Age
Strategically use social media to grow your reputation, reach patients, and expand opportunities.
By Summer Hunt
Practical Approaches to Prism Prescribing
Real-world case examples illustrated strategies for horizontal and vertical prism prescribing.
By Jennifer Ford, content director
Looking at Laser Procedures for Glaucoma
"Having open conversations with patients about all their treatment options is key to helping them be active participants in their care and management."
Triaging Transient Vision Loss
Dr. Sukhovolskiy focused on symptoms of transient vision loss or blurring, appropriate workup, and how best to triage these cases.
Implicit Bias in Health Care
Learn what implicit bias is, how it forms, and how it can influence the way ODs interact with patients.
Caveats of Cosmetic Eye Enhancements
What the optometrist should know from the chemicals used during treatments, to complications associated with various procedures.
By Sarah Fackler, managing editor, Optometric Management
Myopia's Rising Prevalence and Associated Societal Burdens
The condition impacts mental health, quality of life, and children's learning and development.
What to Expect When You’re Expecting Ocular Complications From GLP-1 RAs
A baseline dilated retinal exam is essential before patients start using these medications.
By Sarah Fackler, managing editor, Optometric Management
Rethinking Dry Eye Symptoms
Do you know the conditions that mimic dry eye symptoms and require a different approach?
By Summer Hunt
Key Amblyopia Mimickers in Pediatric Eye Care
"Amblyopia is a diagnosis of exclusion... Doctors need to rule out pathology first"
By Jennifer Ford, content director
Imaging and Treatments for Dry Age-Related Macular Degeneration
Early and precise diagnosis is critical.
The OD's Role in Reducing Dementia Risk and Maintaining Independence in Older Adults
Treat vision issues to help prevent or slow cognitive decline.
Supported Content
Form Predicts Function: When Corneal Architecture Writes the Visual Script
Modern anterior segment imaging doesn’t just show us the damage—it shows us the roadmap back to function.
By Randy Charrier, OD, FAAO, Dipl CCLRT
Geographic Atrophy: Fact or Fiction
Separating fact from fiction is essential—not just for patients, but for families, caregivers, and health care providers.
By Jessica Haynes, OD, FAAO, FORS, Dipl ABO
The Importance of Hiring a Doctor at the Right Time, Part 1: The Growth Ceiling
Being booked solid for 2 months straight may not be the success you think it is.
By Evan Kestenbaum
Advanced AMD Monitoring Using OCT-A
OCT-A enables precise, long-term monitoring of non-exudative macular neovascularization in AMD.
By Damon Dierker, OD, FAAO
The Importance of Hiring a Doctor at the Right Time, Part 2: The Data Behind Knowing When It’s Time
Look at your revenue per doctor day, new patient trends, and conversion rates
By Evan Kestenbaum