A Map for Practice Efficiency

How to improve your office’s workflow.

Finance: Analyze Operating Expenses

Improve Patient Perception

Pay attention to what you say — as well as what you don’t say.

Leading Off

Encounter With a Teen in Trouble; Task Force Weighs in on Glaucoma Screening; Patient Tips; Did Rembrandt Have Universal Strabismus? And more.

Marketing & Merchandising: It's All in What You Say

Marketing & Merchandising: Keep the Forms Simple

Marketing & Merchandising: Somewhere Over the Internet

Medical Management: Creating Contact Lens Compliance

Medical Management: Dry Eye

Prevention starts today.

O.D. Notebook

O.D. Scene

O.D. to O.D.

Keep it Simple.

By Scot Morris, OD, FAAO

Overcome False Online Information

Follow this step-by-step plan for righting the wrong information patients find on the Web.

Personnel: Starting on the Right Foot

Practice Management & Beyond: Business Strategies

Practice Management & Beyond: Coding Strategies

Practice Management & Beyond: Lessons Learned

Scriptopedia: Discussing Allergy

Technology: Next Level Education

Technology: Transform Patient Education With Technology

The Latest: Instrument Focus

Heine’s Beta 200 Ophthalmoscope and Retinoscope

The Latest: Practice Profile

Many Dry Eyes in the House

The Latest: Profession PULSE

O.D.s’ Role in Glaucoma Care

The Latest: School Viewpoint

Can You Afford a Young O.D.?

The Latest: What’s New

Viewpoint

Education lessons from a haunted house.

Vision Care & Wear: Achieve Multifocal CL Success

Vision Care & Wear: Streamline Your Inventory