Articles
Are You Focused on Likeability?
O.D. likeability plays a huge role in practice growth and sustainability.
Are You Still on the Fence About Social Media?
By KIM ROGERS, M.B.A., GRAND
Creating an Environment That "Sells" the Optical
Visionary Eye Care illustrates the benefits of a unique, high-end dispensary, even when the place has gone to the dogs.
Leading Off
Sports-Related Eye Injuries; Optometry Cares Partners with Foundation to Provide Camp; Vision Expo and more.
Nutrition
Three essential supplements.
Retail Details
Focus on often-ignored areas to maximize your optical’s potential for sales.
Viewpoint
Something for Nothing?
Contract Negotiations: How to Stay on Top of Your Game
By Ryan Corte, OD
Groundbreaking Technology Debuts in Daily Disposable Market
Panelists discuss a unique new lens that has surprising characteristics designed to defeat discomfort.
Dot Your I's and Cross Your T's When it Comes to Interviewing
By Gina M. Wesley OD, MS, FAAO
Novel Water Gradient Lens Material
The surface of the lens is designed with a water content of more than 80 percent.
By NEIL PENCE, OD, FAAO
The Development of Dailies Total1 Water Gradient Contact Lenses
Research led to a departure from using a single bulk material for the whole lens.
By John Pruitt, PhD
How to Find the Right Fit
Investing time and thought into what you want from a practice will help ensure a successful match.
By Ryan Parker, OD
Street Smarts
By Dan Beck, OD