5 Key Takeaways

• 1

  The practice began as a contact lens-only clinic in 1958, addressing the unmet needs of patients with aphakia after cataract surgery.

• 2

  Continuous adaptation to advancements in contact lens technology has been crucial for the practice's growth and patient satisfaction.

• 3

  External marketing efforts established strong relationships with ophthalmologists, enhancing referral networks and patient care.

• 4

  A patient-first culture has fostered loyalty and expanded service inquiries, including complimentary screenings for keratoconus.

• 5

  The practice evolved into a full-service clinic while maintaining its commitment to its contact lens legacy and patient care.