5 Key Takeaways

• 1

  Modern marketing methods, including social media, have replaced traditional bulk mail for promoting contact lenses and eye care services.

• 2

  Targeting specific patient groups using EHR systems can enhance marketing effectiveness for new contact lenses.

• 3

  Compelling marketing content should use nonmedical language, short messaging, and include a clear call to action.

• 4

  Educating staff about marketing materials ensures they can confidently address patient inquiries and manage appointments.

• 5

  Creating a patient education center in the practice can effectively inform patients about available contact lenses and treatments.