5 Key Takeaways
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1
Less than half of consumers receive an annual eye exam despite its importance for overall health.
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2
Sending birthday-themed postcard reminders can effectively encourage patients to schedule their annual eye exams.
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3
Front desk staff should proactively schedule next year's appointments during comprehensive exams to improve adherence.
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4
Marketing during back-to-school months can successfully attract young patients for their annual eye exams.
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5
Monitoring patient return rates and feedback can help optometrists identify effective strategies for increasing exam adherence.
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