Using Push and Pull Marketing

How to deploy these methods to potential and current patients, respectively.

By: Lauren Bailey, OD

Optometric Management November 11, 2025 Vol 60(12), Issue November/December 2025 Page(s): 11,12,14

Lauren Bailey

Optometrist

Affiliations: Bailey Eye Center

Specialties: Optometry

Bio: Lauren Bailey, OD, is an optometrist at Bailey Eye Center. Her practice has developed niche specialty programs including the Sports Vision Institute, Low Vision Institute, and West Plano Dry Eye & Aesthetics. Dr. Bailey writes about optometric practice development and patient outreach, including the use of push and pull marketing to build referral relationships, educate community partners, and support specialty optometric services such as sports vision, low vision care, and dry eye and aesthetics.

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Optometric Management

Using Push and Pull Marketing

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