CEO Challenge: Coach Your Associate OD to Higher Production

Focus the discussion on how to confidently prescribe care that improves both practice revenue and patient outcomes.

By: Steve Vargo, OD

Optometric Management October 1, 2025 Vol 60 (8), Issue October 2025

Clinical Report: CEO Challenge: Coach Your Associate OD to Higher Production

Overview

This report discusses the importance of clarity in expectations for associate ODs to enhance both practice revenue and patient outcomes. It emphasizes the need for structured discussions that align patient care with financial performance.

Background

Many practice owners face challenges with underperforming associate ODs, often due to a lack of clear expectations rather than motivation issues. Establishing defined benchmarks is crucial for guiding associate ODs in understanding what constitutes good production. This clarity not only supports practice revenue but also enhances patient care outcomes.

Data Highlights

No numerical data was provided in the source material.

Key Findings

Clarity in expectations is essential for improving associate OD performance.
Aligning patient care with practice revenue can motivate associate ODs.
Defined benchmarks help associate ODs understand production standards.
Effective communication fosters a collaborative environment focused on patient outcomes.
Utilizing structured discussions can bridge the gap between clinical care and financial goals.

Clinical Implications

Practice owners should prioritize establishing clear expectations and benchmarks for associate ODs to enhance both productivity and patient care. Engaging in structured discussions can help align the goals of associate ODs with the overall objectives of the practice.

Conclusion

By focusing on clarity and structured communication, practice owners can effectively coach associate ODs to improve their performance, benefiting both the practice and patient outcomes.

PentaVision

Optometric Management