Clinical Report: Acclimating to Innovation and Change in Optometry Practice

Overview

Over seven years, Optometric Management highlighted key innovations and changes shaping optometry, including clinical advances, evolving practice models, and market consolidation. These developments redefined optometrists as primary medical eye care providers and emphasized adapting to consumer-driven service models.

Background

During 2012 to 2018, optometry experienced significant clinical and operational transformations. Landmark events such as the release of the second Age-Related Eye Disease Study results, the Tear Film & Ocular Surface Society’s Dry Eye Workshop II report, and FDA approval of the first ocular drug for diabetic retinopathy expanded optometrists' roles. Additionally, the World Health Organization’s report on myopia underscored optometrists' expertise in refraction. Concurrently, practice owners adopted retail-like strategies and navigated increased private-equity acquisitions, prompting shifts in business models and management approaches.

Data Highlights

Key milestones during this period included:
- Release of AREDS2 results
- TFOS Dry Eye Workshop II report
- FDA approval of first ocular drug for diabetic retinopathy
- WHO report on myopia impact
- Rise in private-equity acquisitions in optometry practices

Key Findings

• Optometrists' roles expanded as primary medical eye care providers through new clinical protocols and treatments.
• Innovations such as FDA-approved ocular drugs for diabetic retinopathy enhanced therapeutic options.
• Practice management evolved toward consumer-driven models incorporating online scheduling, mobile payments, and digital communication.
• Marketing, merchandising, and personnel management education supported practice growth and patient care quality.
• Private-equity acquisitions increased, necessitating guidance on business valuation, partnerships, and competitive strategies.
• OM served as a vital resource guiding optometrists through clinical and operational changes.

Clinical Implications

Optometrists should embrace evolving clinical protocols and therapeutic advances to maintain their role as primary eye care providers. Additionally, adopting consumer-focused practice management strategies and understanding market dynamics are essential for sustaining competitive, patient-centered care.

Conclusion

The period from 2012 to 2018 marked a transformative era in optometry, characterized by clinical innovation and operational evolution. Resources like Optometric Management played a crucial role in supporting practitioners through these changes to enhance patient care and practice success.

References

1. Morris SC, Optometric Management, 2018 -- Covering How to Acclimate to Innovation and Change