Objective:

To outline steps for integrating aesthetic services into the dry eye disease segment of an optometric practice.

Key Findings:

• Primary complaints of dry eye patients include red eyes, festoons, and dark circles.
• Education on eye-safe cosmetics and treatments can enhance patient care and practice revenue.
• In-office devices like intense pulsed light and radiofrequency can provide both therapeutic and aesthetic benefits.

Interpretation:

Integrating aesthetic services into dry eye management can meet patient needs and increase practice revenue.

Limitations:

• The article does not provide specific data on revenue increase or patient outcomes.
• Implementation may vary based on practice size and patient demographics.

Conclusion:

Adding aesthetic services to dry eye treatment can enhance patient satisfaction and practice profitability.