Industry Insights: Chris Yarashas of Johnson & Johnson on Influencers in Marketing

The VP of marketing for US Vision Care discusses best practices for incorporating influencers into an optometric practice’s marketing efforts.

Optometric Management February 10, 2026

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Chris Yarashas emphasizes the importance of influencers in marketing for optometric practices to enhance patient engagement.
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Successful campaigns, like the Acuvue Max Astigmatism lenses launch, demonstrate the potential reach of influencer marketing on platforms like TikTok.
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Optometrists should seek influencers whose audiences align with their patient demographics and values for effective marketing.
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Offering exclusive experiences or behind-the-scenes access can attract influencers to collaborate, even with limited marketing budgets.
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Practices can improve their social media strategies by being personable, concise, and authentic, while engaging consistently with their audience.

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