Leading Off: Industry Spotlight: Cody Tomasik, Founder at DirectOD

Looking for an easy way to offer your own in-office plan? This may be it.

By: Jennifer Kirby, managing editor

Optometric Management May 1, 2025 Vol 60(4), Issue May 2025 Page(s): 8

Clinical Report: DirectOD: Empowering Independent Optometrists with Membership Plans

Overview

DirectOD provides independent optometrists with a customizable in-office vision membership plan, allowing them to enhance patient care while generating recurring revenue. The platform supports various plan types tailored to the specific needs of practices and their patients.

Background

The rise of membership models in healthcare, particularly in optometry, reflects a growing demand for affordable and accessible eye care. DirectOD addresses the challenges faced by independent optometrists by enabling them to create personalized plans that foster stronger patient relationships and financial sustainability. This approach aligns with contemporary trends in patient-centered care and practice management.

Data Highlights

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Key Findings

DirectOD allows optometrists to create customized vision membership plans tailored to their practice.
Practices can generate significant recurring revenue, with potential earnings of $30,000 annually from just two patients per week.
The platform supports various plan types, including Patient Plans, Business Plans, and Add-On Plans.
DirectOD manages billing, patient communications, and plan contracts, simplifying administrative tasks for practices.
Patients benefit from a range of services, including advanced treatments and specialty lens fits, enhancing care options.

Clinical Implications

Optometrists can leverage DirectOD to improve patient engagement and retention through tailored membership plans. By offering comprehensive care options, practices can enhance patient satisfaction while ensuring financial viability in a competitive market.

Conclusion

DirectOD represents a strategic innovation for independent optometrists, enabling them to offer personalized care while securing a stable revenue stream. This model aligns with the evolving landscape of patient-centered healthcare.

PentaVision

Optometric Management