Leading Off: Industry Spotlight: Cody Tomasik, Founder at DirectOD

Looking for an easy way to offer your own in-office plan? This may be it.

By: Jennifer Kirby, managing editor

Optometric Management May 1, 2025 Vol 60(4), Issue May 2025 Page(s): 8

5 Key Takeaways

1

DirectOD provides independent optometrists with a platform to create their own vision membership plans.
2

The company was founded by Cody Tomasik and Jason Davis, focusing on empowering private-practice optometrists.
3

DirectOD supports three types of plans: Patient Plans, Business Plans, and Add-On Plans, tailored to individual practices.
4

The service includes monthly billing, patient communications, and contract management, allowing ODs to retain recurring revenue.
5

DirectOD aims to enhance patient care by offering affordable options while strengthening the relationship between patients and practices.

Sarah Fackler

Affiliations: Ophthalmology Management

Specialties: Ophthalmology

Bio: Sarah Fackler writes for Ophthalmology Management and Optometric Management, covering topics relevant to ophthalmology practices and the eye care workforce. Her reporting includes coverage of the 2025 American Academy of Ophthalmology Annual Meeting, including practice management strategies for retaining and attracting qualified team members.

managing editor

Managing Editor

Affiliations: Optometric Management

Bio: Sarah Fackler serves as managing editor at Optometric Management. In this role, she writes and edits coverage for the publication, including reporting on clinical updates in optometry such as new medications for dry eye disease and presbyopia presented at major meetings including SECO.

PentaVision

Optometric Management

Leading Off: Industry Spotlight: Cody Tomasik, Founder at DirectOD

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